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EthicalHub

Our purpose

Food safety shouldn't be a privilege of scale

Every manufacturer — regardless of size — deserves the infrastructure to produce safe food, pass audits, and access the markets they've earned.

Melbourne-based
FSANZ 3.2.1 aligned
Built for Australian SMEs
The problem we're solving

Australia's food supply depends on thousands of small manufacturers who don't have a QA manager, can't afford a consultant on retainer, and are one failed audit away from losing a retail listing they worked years to earn.

The tools built for this problem were designed for enterprise budgets. Everyone else has been managing with spreadsheets, paper logs, and instinct.

We think that's wrong. EthicalHub was built to fix it.

87%
of Australian food manufacturers are SMEs
The majority without a dedicated QA function
$10M+
average direct cost of a food recall
Most triggered by preventable PRP documentation failures
170K+
unfilled food manufacturing roles in Australia
Hiring a QA manager isn't realistic for most SME sites
How we operate

The principles behind every decision we make

Not marketing language. The actual rules we apply when we build features, set prices, and talk to manufacturers.

P — 01
Honesty over sales
We won't tell you our platform fixes a problem it doesn't fix. We'd rather lose a sale than set a manufacturer up for a failed audit because we overpromised.
P — 02
Built for the floor, not the boardroom
The person logging a CCP check is standing on a production line under time pressure. EthicalHub is designed for that moment — not a desktop report someone reads three weeks later.
P — 03
Compliance that protects people
Behind every food safety record is a consumer who trusts that the product is safe. Compliance isn't paperwork — it's the system that keeps people from getting hurt.
P — 04
Accessible pricing, always
A $50,000 compliance platform doesn't help a manufacturer with three staff and one site. Our pricing is structured so the businesses that need this most can actually afford it.
P — 05
Australian, by design
Built around FSANZ standards, BRCGS, SQF, and the real audit requirements of Australian retailers — not retrofitted from US or UK frameworks that don't reflect how food safety works here.
P — 06
Fewer recalls. Less waste.
Consistent PRP compliance prevents recalls before they happen. Better compliance isn't just good for business — it reduces the food waste and harm that recalls cause downstream.
Our commitment

What you can hold us to

Four audiences. Four promises. All of them unconditional.

To manufacturers & the supply chain
✓
Your records are yoursWe don't use your compliance data for anything beyond delivering the platform. Export everything, any time, in a format any auditor can read.
✓
Verified, not assumedSupplier certificates, allergen declarations, and delivery records are tracked with expiry alerts — so compliance doesn't lapse quietly between audits.
✓
No lock-inCancel any time. No contracts that trap you when your needs change. The platform earns your subscription every month.
To consumers & the industry
✓
Safe food starts hereEvery PRP log, corrective action, and temperature record we help a manufacturer capture is part of the system that keeps food safe on Australian tables.
✓
Raising the floor, not just the ceilingEnterprise manufacturers already have the tools. We measure success by how many SMEs can now pass an audit they couldn't have managed before.
✓
Honest about what we areWe're a small Melbourne team, not a global enterprise vendor. That means faster decisions, direct access, and a platform that actually improves when you tell us something's broken.
"

The name EthicalHub isn't a brand decision. It's a direction. Every feature we ship, every price we set, every manufacturer we onboard — we ask the same question: does this make food safer, fairer, and more resilient for the people who produce it?

The bigger picture

Why this matters beyond one manufacturer

When small manufacturers fail audits, they lose retail listings. When they lose listings, supply chains fragment and food security weakens. EthicalHub is infrastructure for a more resilient Australian food system.

01
Supply chain resilience
SME manufacturers are the backbone of Australian domestic food production. When they fail audits and lose listings, supply chains fragment. EthicalHub keeps them viable and on shelf.
02
Recall prevention = less food waste
Poor HACCP documentation and supplier certificate failures are leading causes of recalls. Preventing them means less food destroyed, less waste, and less harm.
03
Workforce productivity in a scarce market
With 170K+ unfilled roles, small manufacturers can't hire QA managers. EthicalHub is the QA function for businesses that can't afford a person to fill it.
04
Unlocking SME access to major retail
Coles, Woolworths, and Aldi gatekeep on BRCGS and SQF certification. EthicalHub removes the compliance barrier that locks capable SMEs out of major retail channels.
e

EthicalHub is built and run out of Melbourne. Every account is set up personally, and your onboarding is with the person who built the platform — not a support queue.

Built for the manufacturers who keep Australia fed

Book a 20-minute walkthrough. We'll map your current Food Safety Program to EthicalHub before you commit to anything.

Book a Compliance Walkthrough
No credit card required. Cancel anytime. Your data stays yours.