Modernising Procurement for Purpose-Driven Businesses
EthicalHub was created to solve a simple but widespread problem: procurement in essential services is still manual, fragmented, and inefficient.
What We Do EthicalHub is a procurement technology platform that serves two sides of the same ecosystem:
Childcare centres
Who need a simple, reliable way to order essential supplies
Distributors and wholesalers
Who need modern ordering, operational efficiency, and better customer visibility
We do this by combining:
Childcare-focused marketplace
A marketplace that simplifies ordering for childcare centres
Childcare-focused marketplace
A marketplace that simplifies ordering for childcare centres
The result is less admin, fewer errors, and more predictable supply for everyone involved.
Why We Focus on Childcare Childcare is not just another customer segment — it's where procurement pain is most acute.
Childcare centres are:
Highly price-sensitive
Ordering the same products every week
Managing procurement with limited admin resources
Operating in environments where trust and reliability matter deeply
By focusing on childcare as our core marketplace vertical, EthicalHub becomes deeply specialised, not generic. This focus allows us to design better workflows, improve supplier reliability, and create meaningful operational efficiencies.
Built for Scale — Without Losing Control For distributors and wholesalers, EthicalHub acts as infrastructure, not competition.
Our platform:
- Works under your brand
- Sits on top of your existing systems
- Leaves pricing, customers, and logistics fully in your control
- Allows optional access to new customers via the marketplace
Many partners start by using EthicalHub purely as a white-label ordering and operations platform — then expand into marketplace growth when it makes sense for them.
Our Philosophy We believe:
Technology should reduce complexity, not add to it
Growth should not require constant increases in admin or headcount
Ethical and responsible sourcing should be easier, not harder
Niche focus builds trust faster than trying to serve everyone
EthicalHub is built to support long-term, sustainable procurement — not short-term transactions.
Our Vision
To become the go-to procurement infrastructure for childcare and other essential services — enabling efficient, transparent, and ethical supply chains across Australia and beyond.