How We Vet Businesses

Metrics and Scoring

1. Good for You

Product Quality

• 5 (Excellent): Products consistently meet or exceed the highest quality standards. Rigorous quality control processes are in place.
• 4 (Very Good): Products are high quality with occasional minor issues. Quality control is generally strong.
• 3 (Good): Products are of acceptable quality with some variability. Basic quality control processes are followed.
• 2 (Fair): Products have noticeable quality issues. Quality control processes are inconsistent.
• 1 (Poor): Products frequently have significant quality issues. Quality control is poor or nonexistent.

Transparency

• 5 (Excellent): Full transparency about product ingredients, sourcing, and manufacturing processes.
• 4 (Very Good): High level of transparency, but with some minor gaps in information.
• 3 (Good): Adequate transparency, with some important information missing.
• 2 (Fair): Limited transparency, with critical information not disclosed.
• 1 (Poor): No transparency; information about ingredients and sourcing is not available.

Health Impact

• 5 (Excellent): Products are exceptionally beneficial to health, with no harmful chemicals or additives.
• 4 (Very Good): Products are generally beneficial, with minimal use of potentially harmful substances.
• 3 (Good): Products are safe, but may include some non-harmful synthetic ingredients.
• 2 (Fair): Products contain some potentially harmful substances.
• 1 (Poor): Products are harmful to health, containing significant amounts of harmful chemicals.

Customer Satisfaction

• 5 (Excellent): Very high customer satisfaction with overwhelmingly positive reviews.
• 4 (Very Good): High customer satisfaction with mostly positive reviews.
• 3 (Good): Moderate customer satisfaction with a mix of positive and neutral reviews.
• 2 (Fair): Low customer satisfaction with frequent complaints.
• 1 (Poor): Very low customer satisfaction with numerous negative reviews.

2. Good for the Business

Business Ethics

• 5 (Excellent): Exemplary ethical practices, with comprehensive policies and enforcement.
• 4 (Very Good): Strong ethical practices, but with minor areas for improvement.
• 3 (Good): Adequate ethical practices, but with some significant gaps.
• 2 (Fair): Ethical practices are weak and not consistently enforced.
• 1 (Poor): No clear ethical practices; significant ethical violations.

Employee Treatment

• 5 (Excellent): Employees are very well treated, with excellent wages and working conditions.
• 4 (Very Good): Employees are well treated, with good wages and conditions.
• 3 (Good): Employees are treated fairly, with acceptable wages and conditions.
• 2 (Fair): Employees are not consistently treated fairly; wages and conditions are below average.
• 1 (Poor): Employees are poorly treated, with poor wages and working conditions.

Financial Stability

• 5 (Excellent): Business is very financially stable with strong growth and profitability.
• 4 (Very Good): Business is financially stable with consistent performance.
• 3 (Good): Business is moderately stable with some financial fluctuations.
• 2 (Fair): Business has financial instability with frequent fluctuations.
• 1 (Poor): Business is financially unstable with significant issues.

Community Engagement

• 5 (Excellent): Very high level of positive community engagement and support.
• 4 (Very Good): High level of community engagement with significant contributions.
• 3 (Good): Moderate community engagement with some contributions.
• 2 (Fair): Low level of community engagement.
• 1 (Poor): No community engagement or negative impact on the community.

3. Good for the Planet

Environmental Impact

• 5 (Excellent): Minimal environmental impact with comprehensive sustainability practices.
• 4 (Very Good): Low environmental impact with strong sustainability practices.
• 3 (Good): Moderate environmental impact with some sustainability practices.
• 2 (Fair): High environmental impact with few sustainability practices.
• 1 (Poor): Very high environmental impact with no sustainability practices.

Sustainable Practices

• 5 (Excellent): Extensive use of sustainable sourcing and production methods.
• 4 (Very Good): High use of sustainable methods with minor gaps.
• 3 (Good): Moderate use of sustainable methods.
• 2 (Fair): Limited use of sustainable methods.
• 1 (Poor): No use of sustainable methods.

Waste Management

• 5 (Excellent): Excellent waste management practices with high recycling and reduction rates.
• 4 (Very Good): Good waste management practices with effective recycling and reduction.
• 3 (Good): Adequate waste management practices with moderate recycling.
• 2 (Fair): Poor waste management practices with low recycling.
• 1 (Poor): No waste management practices.

Carbon Footprint

• 5 (Excellent): Very low carbon footprint with comprehensive reduction strategies.
• 4 (Very Good): Low carbon footprint with significant reduction strategies.
• 3 (Good): Moderate carbon footprint with some reduction strategies.
• 2 (Fair): High carbon footprint with few reduction strategies.
• 1 (Poor): Very high carbon footprint with no reduction strategies.