Run your B2B ordering like an operation, not a workaround

EthicalHub is a distributor operating system designed for B2B wholesalers to manage ordering, warehouse workflows, and customer visibility in one platform — without replacing your ERP.

Comparison

How EthicalHub OS Compares

Most ordering platforms focus on putting a catalogue online. EthicalHub OS is designed for distributor operations: order capture, consolidation, warehouse picking, and customer visibility — under your brand.

Capability EthicalHub OS SparkLayer OrderEase Unleashed B2B
Primary positioning Distributor operating system B2B ecommerce add-on Enterprise order middleware ERP-linked B2B portal
White-label (your brand) ✅ Yes ⚠️ Limited ✅ Yes ⚠️ Limited
Unlimited customers ✅ Yes ❌ Tiered ⚠️ Often priced per account ⚠️ ERP dependent
Branded ordering portal ✅ Native ✅ Add-on ✅ Custom ⚠️ Basic
Order consolidation ✅ Automatic ❌ No ⚠️ Partial ⚠️ Partial
Bulk picking (aisle/zone optimised) ✅ Core ❌ No ❌ No ⚠️ Basic
Customer insights & demand trends ✅ Built-in ⚠️ Basic ⚠️ Custom reports ⚠️ ERP-level
ERP replacement required ✅ No ✅ No ✅ No ⚠️ Often
Typical monthly cost AUD $499–$999 Lower (add-on) Custom ($$$) Varies (ERP-first)

Key takeaway: EthicalHub OS is built to reduce operational cost per order (admin + warehouse efficiency), not just provide a B2B cart.

Pricing

Plans that scale with your operation

All plans include unlimited customers. EthicalHub OS runs under your brand and sits on top of your existing ERP — no change to your pricing, customers, or fulfilment model.

Core

AUD $499 / month

Billed monthly

For distributors replacing email and spreadsheets with a branded ordering portal and automatic order consolidation.

Includes

  • Unlimited customers
  • White-label ordering portal
  • Custom branding
  • Catalogue management
  • Order consolidation

Typical outcomes

  • Less manual order entry
  • Fewer order errors
  • Faster daily processing

Pro Most popular

AUD $699 / month

Billed monthly

For distributors improving warehouse efficiency, reducing picking errors, and gaining clearer demand visibility.

Includes

  • Unlimited customers
  • Everything in Core
  • Bulk picking optimisation (aisle/zone)
  • Customer insights
  • Order reporting

Typical outcomes

  • Faster pick/pack times
  • Reduced labour cost per order
  • Higher customer retention

Growth

AUD $999 / month

Billed monthly

For teams scaling customer segments and complexity with forecasting, alerts, and account manager workflows.

Includes

  • Unlimited customers
  • Everything in Pro
  • Multi-segment portals
  • Account manager tools
  • Forecasting & alerts

Typical outcomes

  • Proactive demand management
  • Stronger service levels
  • Reduced operational surprises

Enterprise

Custom

Tailored to your needs

For multi-warehouse operations requiring API integrations, complex workflows, and dedicated support.

Includes

  • Unlimited customers
  • Everything in Growth
  • Multiple warehouses
  • API integrations
  • Dedicated support

Typical outcomes

  • Deeper automation & integration
  • Enterprise-grade governance
  • Scalable multi-site operations
Quick check: If you want to reduce upfront friction, offer a pilot (5–10 customers, 60–90 days) and validate admin reduction + warehouse time saved before committing long-term.
Distributor OS ROI Calculator

Distributor OS ROI Calculator

Use this in sales calls: start conservative, get to payback fast, then expand assumptions only if needed.

Tip: Use “Conservative” first — credibility wins deals.

Executive Inputs

Typical day across your customers.
Usually 20–26 depending on ops.
Use your real average.
Order entry, changes, confirmations, chasing details.
Wage + on-costs (super, payroll, etc.).
Your proposed monthly fee.
Advanced assumptions
Only open this if someone wants to validate the model.
Show / hide advanced assumptions Optional
Conservative: 20–35%. Strong: 40–60%.
Wrong items, mismatches, missing PO info, re-picks, credits.
Labour + packing + credits/admin time (stay conservative).
Conservative: 15–30%. Strong: 40%+.

Used to estimate profit impact on throughput/capacity.
More orders processed with the same team.
How much capacity becomes incremental profit.
Optional. Use 0 if only charging a flat fee.

Used to convert hours saved → FTE equivalent.
0 = value-first (recommended). 1 = fees-first (procurement-style).
Sales flow: run conservative → show payback days → only open Advanced if they challenge assumptions.

Closing Outputs

Monthly GMV processed
$0
Orders/month × avg order value.
Estimated monthly fees
$0
Platform fee + variable fee (if any).
Hours saved / month
0
Admin hours reduced (capacity you can redeploy).
FTE equivalent
0.00
Hours saved ÷ (workdays × hours/day).
Admin savings / month
$0
Time saved × loaded hourly cost.
Error savings / month
$0
Fewer rework incidents, credits, repicks.
Throughput profit impact / month
$0
Capacity lift × GMV × margin × profit capture.
Total monthly value
$0
Admin + error + throughput impact.
Payback
How fast it pays for itself (days).
Net benefit / month
$0
Total value − fees.
Talk track:
Disclaimer: Estimates ROI from operational improvements; outcomes vary based on implementation and process adoption.

Let's Talk Whether you're a distributor, supplier, or potential partner — we'd love to hear from you. Choose the option below that best fits what you're looking for.